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B·04

Feasibility Studies

A feasibility study is one of the most important inputs when choosing a new investment. Its purpose is to test whether the project can be established, how to earn the best possible return on the resources available, and whether that return will exceed the capital invested, leading to a final decision to go ahead or not.

  • Market study
  • Technical study
  • Financial study & cash flows
  • Profitability & payback

The stages of an economic feasibility study

Market study

  • How important the project is to the market.

  • Defining the target segments.

  • Identifying competitors.

  • Measuring how much of the product the market can absorb.

  • Analysing supply and demand for the product.

  • A short review of how the product is currently marketed, with recommendations on the best channels to reach the target sales.

Technical study

  • Assessing and selecting the project site.

  • Planning the production process and its stages.

  • Selecting and specifying production equipment.

  • Defining the operating cycle.

  • Analysing fixed and variable costs.

  • Estimating the investment the project requires.

Financial study

  • Revenue analysis and proposed selling prices.

  • Projected income statements and cash-flow statements for the project.

Financial and economic indicators

  • Profitability, liquidity and payback-period analysis.

Project evaluation

  • Overall recommendations on the project from an economic and social standpoint.

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